Mastering Green Marketing

Make consumers feel confident about your product’s performance before slipping in the sustainability sell

Management

Voluntary compliance, backed by peer pressure, will boost the number of women in executive suites and boardrooms

Finance

By insisting on punishing auditors who make mistakes rather than encouraging an open learning culture, regulators may be driving the problem underground

Marketing

It’s not only the limitless options but the pressure to make the most culturally-appropriate decision that bedevils new parent-consumers. Can marketers help them?

Innovation

A novel study shows they do, indeed, spur innovation and business success. Next step: improve direct airline routes to VC hubs

Global

The Chinese tend to ignore strangers and be intensely loyal to friends, so you’ll want to do business in China with friends. Here’s the art of relationship management in the Middle Kingdom
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Social Impact

Make consumers feel confident about your product’s performance before slipping in the sustainability sell

Healthcare

Engaging the public in the healthcare reform conversation can bolster the political will to act

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